Emerging Technology in the Entertainment Marketing Landscape

During my time at NBC, I collaborated closely with a team of brand and social interns, focusing on how new technologies like AI, AR, and VR can transform marketing tactics in the TV entertainment industry. Together, we researched and developed strategic applications of these technologies across various NBC shows, such as "Law & Order: SVU," "The Voice," and "The Americas." Our recommendations highlighted ways to use AI for personalized content, AR for immersive interactions, and VR for transportive audience experiences.

We then presented our findings to the Brand and Social Marketing Team, including top executives, where we showcased actionable ideas to reach consumers and strengthen brand loyalty through innovative digital channels.